I would say that in this case the ends of the keyboard can be used as a reference.
You need to have a line as long as the entire keyboard to proceed with leveling by adding the necessary thickness paper: the rule to follow (or at least what I follow by personal choice, but no one forbids doing otherwise) is to put under the cashmere or felt rosettes (respectively for the center and the back) the fewest number of papers possible; that is, when it is necessary to raise the key by 2 tenths of a mm, I prefer to put one 2-tenths of a mm paper instead of 4 papers of 0.5 tenths, to avoid the quicksand or accordion effect that occurs between the papers because there is always air, except for the many years of use and the famous discussions about settling/maturation...
if two or three papers are used, the thinnest one should be placed on top of all others.
Upstream of the papers, however, rosettes of the correct thickness and proper density should be chosen to avoid the aforementioned effect due to the compression and decompression of the felt and to avoid creating deleterious towers of paper.
Sometimes in old pianos, the soundboard may have warped and consequently the keyboard frame, which follows it in a solid manner. In this case, the level of the keys must be restored not with individual papers but by lifting the frame in the center with cardboard spacers at the fixing screws of the frame to the soundboard (I call it 'tavolaccio' [soundboard], but it can also be called keyboard holder and sometimes it can be made with a sub-frame of aluminum profiles, depending on the quality of the piano, but the concept does not change).
Rules exist mainly to determine the inclination of the key in relation to the placement of the action, therefore the thickness of the felt behind the key, but these are long discussions that go beyond DIY and I hope they can be ignored in this case (provided that no one has worked on it in the past).
The leveling can be perfectly horizontal or slightly convex towards the center (up to 2 mm of difference between the center and the ends). Since this is a used piano, with rosettes already settled and compressed, I would say to proceed with horizontal leveling, without taking into account the phenomena of greater compression or flexion in the center due to use, which for obvious reasons have already occurred.
Good luck with your work.