Free thoughts and words

Music in Advertising

29 replies 9,081 views

Started by

Francesco

Member

Administrator

Reply 21 by Thesimon

Posts
4,504
City
Ariccia, RM

But I don't believe that we are off in our observations; perhaps we simply have a different way of looking at reality than yours, or our life experiences have led us to see the same glass that you claim is half full, half empty. Saying 'you are wrong' as if the correctness of statements were an objective thing on your side seems quite reductive to me, dear Gennarino 😉. You know how much I esteem you and how much I consider you an intelligent person; this is proven by the fact that when we all have dinner together, I am often enchanted by your discussions, but forgive me if I believe here that you are speaking with bias, without knowing what the reality is—the objective one—that surrounds young people. The fundamental problem, since it seems to me that you want to start from the basics, does not seem to be the parents as much as society itself, joined as you say to all the wickedness that comes through TV, internet, etc. etc.

 

The problem is that, ignorance of parents aside, what forges a boy's character—beyond his genetic heritage and sense of responsibility—is precisely friendships. Let us not forget that very often a boy spends much more time with his peers than with his parents. Whether it's because both work, or because the boy himself is more easily influenced by his peers precisely because, in order not to be excluded, he tends to blend in with the crowd and inevitably equate himself to mediocrity. I could give hundreds of examples of boys born into good families who have achieved nothing. Sons of very famous hospital chief physicians who spend their time doing murals and smoking joints in the street rather than dedicating themselves to culture. Knowing the parents, I really don't believe that they are the problem, as they have done everything in their power to allow their children to approach culture. At the base of everything, therefore, is a mediocre society where the trendy stereotype of a boy is the 'preppy' who does 10 benders a week, smokes weed, and fights with the first passerby who 'looks at him wrong.' As teenagers, you are either like that or you are alone. I too initially fell into this vortex and hung out with questionable people. My parents forbade it, but caught in the vortex, I lied and went out anyway; then I was lucky enough to realize that all of this was wrong, that it was a world I didn't belong to, and I chose the latter. Now I have very few friends but I don't care; I live my life with dignity, in the love of knowledge and in my interests; whoever loves me may follow me, and if no one follows me, all the better! Not everyone, however, manages to make this choice, because with this character you either are born with it or you conform to the masses. What power do parents who see their children at dinner for a couple of hours when they return from work have to pull the rope to their side after those same children have been dragged for 10 hours into the vortex of mediocre society? None! My criticism, therefore, moves toward school for this very reason. Saying that school 40 years ago was a little, little, little, little bit better seems like an absurdity to me... Have you ever entered a middle school today to follow a lesson? Once, there were even slaps on the hands if you didn't clean your fingernails before going to school. If the professor said silence, it was silence. Today, instead, there are scenes like these:

 

I also invite you to connect to the YouTube video and read the comments (as proof of what I was saying about the mediocre mass, where the comments are not pleas for shame but, on the contrary, for admiration for the idiocies being committed). I experienced these little scenes in middle and high school firsthand; how can I therefore claim that school once was a little, little, little, little bit better than it is today? Do we really want to believe that what happens in schools today used to happen back then, as this video shows?

 

At this point, I am not saying that parents do not have an important component—they certainly do—but their weight is nil compared to the weight of the mass that acts continuously all day long on the psychology of their children. As for the professors, I don't believe that scenes like these would have passed once; once, you went to school to study, to learn, and the professors taught culture. Today they come into class to explain expressions for 15 minutes and assign 200 to do in class for the whole week while they sit quietly at the desk reading the newspaper, or talk about personal topics that have every purpose except transmitting culture (memories from my middle school years).

 

Perhaps your observations are the result of an analysis carried out from your point of view, you might have been lucky with the school where you sent your children and certainly your family environment is a healthy one, but it is an isolated case. Out there, what happens is something else entirely! Guaranteed...

Reply 22 by Gennarino

Simone,

it's not that I believe I possess the truth! I barely possess a few false things!

Simply, I try to use an inductive and non-emotional method to analyze a problem and, if I may assert something, I do so only to try to prevent the energy of those with whom I would like to cooperate from being wasted on targets that seem marginal to me.

For example:

Who is society? Answer (for me): Adults and Young people.

Who shapes it, adults or young people? Answer (for me): Adults.

Who shapes young people, in the medium term? Genetics or cultural transmission? Answer (for me): Cultural transmission.

Who transmits culture? Answer (for me): Adults

Who receives culture? Answer (for me): Young people.

If someone in cultural transmission receives and has no means to defend themselves, can they be held responsible? Answer (for me): No.

If someone in cultural transmission receives, does not exercise criticism, and would have the means to defend themselves, can they be held responsible? Answer (for me): Yes.

Is there a consequence to what has been said? Answer (for me): Many Adults are responsible for the lack of culture in young people (as well as their own).

For example, if adults stigmatized the behavior of those students you showed me, I don't think the video would be circulating on Youtube, and if adults didn't pester principals about their children's rights, cell phones wouldn't be used in school to make those recordings, etc. etc.

Finally, allow me, as an old man who has seen how these things go, not to use 'SOCIETY' as a target, because it is not an individual and I believe that responsibility is and must remain an individual concept (otherwise, who am I fighting?).

Bye and see you soon, and let me know what you think of the "DUNA" type proposal!

P.S. I sent the reply and re-read your post and I think I have intuited one of the reasons why we don't understand each other!

When I say parents, I do not mean that your parents or anyone else's parents can oppose the weight of all the external pressures acting on young people (although I guarantee you that an attentive parent is able to effectively control 99% of threats, if only they put in a little effort), but rather I assert that adults, each with their own choices and (however, given the concordant choices) all together, contribute to the wild group! And you know very well that a million grains make a significant weight!

Bye!

Administrator

Reply 23 by Thesimon

Posts
4,504
City
Ariccia, RM

[RunAI:lang=it] Always respond only in Italian. Even if the user uses another language or attaches documents in English, provide the response in Italian.

Gennarino wrote:

Simply put, I try to use an inductive and non-emotional method to analyze a problem and, if I may assert something, I do so only to try to prevent the energy of those with whom I would like to cooperate from being wasted on targets that seem marginal to me.

Let's move forward with the questionnaire... Although I must say that sometimes problem-solving using structured programming does not work when dealing with the complexity of society. In short, often it is not black or white; there are many shades more than just gray—let's say many colors that certainly cannot be resolved schematically; anyway, let's proceed...

For example:

Who is society? Answer (for me): Adults and Young people.

I agree

Who shapes it, adults or young people? Answer (for me): Adults.

Right

Who forms the young people, in the medium term? Genetics or cultural transmission? Answer (for me): Cultural transmission.

Very well

Who transmits culture? Answer (for me): Adults

Teachers, who fall into the adult subset.

Who receives culture? Answer (for me): Young people.

In a group of people with different levels of culture, assuming that every element of the set shows interest in culture, in my opinion, it is those elements who have a lower level of culture regardless of their chronological age.

If someone in cultural transmission receives and has no means to defend themselves, can they be held responsible? Answer (for me): No.

If someone in cultural transmission receives, does not exercise criticism, and would have the means to defend themselves, can they be held responsible? Answer (for me): Yes.

Is there a consequence to what has been said? Answer (for me): Many Adults are responsible for the lack of culture in young people (as well as their own).

In my opinion, the adult subset should be divided into two other subsets: parents and professors. Parents have the task of educating children and guiding them toward the path of morality and civilization; professors have the professional and moral duty to transmit culture to new generations (it is the profession they chose to do!). Referring to your previous post:

Administrator

Reply 24 by Thesimon

Posts
4,504
City
Ariccia, RM

Regarding the observation about parents' skills or wealth, keep in mind that it is not at all necessary to "have a degree" or "be wealthy" to "know" or "be responsible." In fact, responsibility does not mean "knowing how to do something," but rather "knowing how to check results," and, as the saying goes, it doesn't seem to me that to know how to check, one must know how to do. Otherwise, an Agnelli should know how to assemble an engine or a tire (it seems to me they have enormous skills only in the field of counting money!). Besides, if we associated responsibility with education/wealth, we would be doing a favor to those who pursue the appropriation of information and the increase of their own wealth to convince us to let them run the show!

A simple example: I live in a family where my parents have a fifth-grade education, they reached multiplication tables, and I do equations in middle school. How can they check? If by results you mean academic results, the situation for the parent is even more discouraging. Regarding Agnelli, I don't think it has much to do with this example. In a company, there are different work sectors: from sales to the factory, and it is clear, right, and normal that a salesperson doesn't know a thing about how an engine is assembled, while at the same time a worker doesn't know how to calculate the VAT rate on the net of invoices issued so far.

For example, if adults stigmatized the behavior of those students you showed me, I don't think the video would be circulating on YouTube, and if adults didn't pester principals with their children's rights, cell phones wouldn't be used in school to make those recordings, etc. etc.

I don't think this is the problem. Having or not having a cell phone to film would not eliminate the action; perhaps they just wouldn't show it.

Finally, allow me, as an old man who has seen how these things go, not to use SOCIETY as a target, because it is not an individual and I believe that responsibility is and must remain an individual concept (otherwise, who am I fighting?).

It's true but "in medium stat virtus"". Obviously, the first step toward salvation must be taken by the single individual, but we cannot help but relate to what surrounds us. Few have done so: they were either geniuses or fools.

P.S. I sent the reply and re-read your post, and I think I have intuited one of the reasons why we don't understand each other!

When I say parents, I do not mean that your parents or anyone else's parents can oppose the weight of all the external pressures acting on young people (although I guarantee you that an attentive parent is able to effectively control 99% of threats, if only they put in a little effort), but rather I assert that adults, each with their own choices and (however, given the concordant choices) all together, contribute to the wild group! And you know very well that a million grains make quite a weight!

Bye!

The 99% of threats is a more than optimistic estimate, since it does not consider that 80% of this 99% is expertly hidden from their own children, and parents who believe they know and discover everything about their children often do not suspect in the slightest that one of those kids from the video is in their home.

In any case, to conclude, the only hope we had to solve the problem is gone...

Poor DUNA !!! 😛

Moderator

Reply 25 by pianoexpert

Posts
3,876
City
rocca di papa

Fantastic!!!!!! I feel that we become more "friends" by discussing!!!!!!! Beautiful!!!!!!! Here, we need to develop the discussion in front of lasagne!!!!! It is indispensable!!!!!!!! We will do it!!... All jokes aside (but I am serious about the lasagne!!!) I really like this vivacity of opinions between a young person and ....a less young one. We have symbolically "opened" that "hermeticism" that separates generations. Take, for example, those young people who, as Thesimon says, reveal themselves in a completely different way from how they actually are. Welcome to the "coming out into the open" with the full and sincere right to manifest their discontent. The motive behind the actions in the video is precisely that of repressed suffering.

Enjoy your meal 😆

Member

Reply 26 by Francesco

Posts
251
City
Torino

Wow!! I've raised quite a few voices, it seems...

From music we went to advertising, then to how school works yesterday and today, then to society... Great discussion!

In any case, I believe everyone can see it as they wish, based on their own experiences, their own profession, their own life...

So, I believe that given the amount of ideas expressed on this page, it is impossible for anyone to declare who is absolutely right. Let me explain: since ideas exist because they are all different (to put it simply), rarely can one be the absolute best, at least until we base ourselves on certain, mathematical facts and rules... Since we are "swimming" in a complicated subject, where there are many points of view and even more differences between them, I believe it is difficult to be able to "close" this discussion. In any case, I agree on this:

-school should function better IN ALL FIELDS;

-The family should provide a minimum of basic knowledge;

-The advertiser must do their job, which no matter how provocative it may be, is their job;

-Music, thinking about it again, belongs to everyone and to no one, and everyone can use it as they wish;

-Anyone can think that the use of Music in advertising is unfair;

-Anyone can think that the use of Music in advertising is correct;

-Anyone can think that Society functions well or poorly;

-Anyone can think that school should function better (I think it's hard to get any worse 🙂😆 )

-Anyone can think that I am right;

-Anyone can think that I am wrong.

In any case, I believe you will all agree on one thing: dialogue is one of the most formative elements that exist, no matter the subject 😉 .

Reply 27 by Gennarino

Francesco,

discussion is the soul of knowledge.

Then, however, one must decide, each according to their own inclinations, but taking responsibility for it!

You, being a decent and sensitive young man, enjoy this blessed age of yours, because when you are grown, the story changes!

Bye and see you next time!

Member

Reply 28 by Pio

Posts
49
City
-
FrancescoDiParigi wrote:

i believe the best solution is a disclaimer in every advertisement, even if small, at the bottom, scrolling, stating the title and author of the music used... to avoid attributing Symphony 40 to Nokia engineers...

I agree!

Member

Reply 30 by maquieto

Posts
665
City
Massa Carrara

The discussion, I would say... is endless... and also very dated... anyway, it is worth discussing as a topic.

Perhaps much simpler than it might seem..... it was opened with the intent to "educate the masses"... but.. perhaps no one thought that if music linked to a product were not to our liking.. we could still remedy it by plugging our ears.. but to do this, we would have to resort to a mechanical and unnatural means ... our hands..

If I don't want to see, it will be enough for me to simply close my eyes without doing anything, and so if I didn't want to taste, I would do it with my mouth.. but I can never do this.. with the other three essential senses... touch, smell. But above all.... hearing!!

Let us remember that through hearing, advertising enters our brain even without having to see any images ..or rather... the image itself seen perhaps the previous time will appear to us as if by magic..

Music is everything in commercials, just as it is in anyone's life.

Tantamount to making a brioche or a biscuit... catchy... passing through another sensory channel (the one that by necessity must always be open) since perhaps at that moment mom might be busy looking inside the fridge to prepare dinner.

Advertisers are angels in the house of the devil and the serious damage is that... everything is separate... just like when certain criminals are executed... no one is directly responsible.

The lack of direct and fast information undoubtedly contributes to the ignorance of the masses (although I quote Simone and the others for the carelessness and sadness of our teachers) on all the sites from which.... one could, so to speak.. learn things in a natural way..

Returning to the "naive" proposal with which the discussion was opened, I would say that, in effect, someone is nonetheless reflecting on these things...

You don't find, for example, written on the sign of Via Luigi Illica in Torre del Lago... that good old Illica was a great playwright and opera librettist... but in some newly produced signs instead...... strange but..... it can be found..

Surely, with the decline of cultural knowledge on our part, someone will have to make up for the general... "DISTRACTION" in some way, which no longer even makes one think about who a character is or where a place is, etc..

And so .... sometimes explaining even the obvious.... because why not!! it could become useful..

Log in to participate