I disagree, RStrauss. You are trivializing the world of pop. Today there are HUNDREDS of pop and rock niches; most singers and bands struggle to make ends meet as much as or even more than us (no, because the discussion started in these terms: who earns more) and often the chorus and the verse are secondary things. Or rather: instead of fighting a battle against pop regardless, one could find a way to speak well of beautiful pop...
Let's take some examples from my recent listens, which follow the very biased tastes of my boyfriend:
"Contro la ragione", from the very latest album by Verdena, a band from Bergamo
the chorus is secondary in the enjoyment and analysis of the track. And this is because the melodic and harmonic material is not always "substantial" in a pop song. There is something else: there is the sound, meaning that series of timbral elements, effects, and instruments that create a sort of panorama. And then there are the rhythmic structures, the interpretation, the forms. Perhaps we can say that this is not a "typical" pop song, but what can I say, there are Vivaldi concerts that are absolutely banal ...
https://www.youtube.com/watch?v=xhVy6rBnIeE
"Stonemilker" from "Vulnicura", the latest album by Bjork.
Ok, talking about Bjork is an easy win. But if a contemporary composer can arrogantly ignore who Bjork is, today any rock or pop artist cannot afford that. And this is the level of audio production one must contend with: a series of sounds where you don't know how they are made, how they are placed, or what they want to say, with a voice perfectly under control and an atmosphere that is the closest thing to Debussy in 100 years.
And here, I really want to see if you can manage to listen to it...
an anticipation from the latest album by "Uochi Toki", which is yet to be released. Besides the vocalist, Napo, there is Rico, the one who makes the beats. "Making the beats," whatever that means, is one of the professional roles in the Hip Hop world, and it is diabolically difficult because it essentially deals with electronics and rhythm—fields that, to composers, seem unwelcoming toward creativity. Meanwhile, Rico's "touch" is distinguishable, it is amazing, it is the true cause of Uochi Toki's success, almost on the same level as Napo's absurd lyrics and strange way of rapping.
(Daniele, let your son hear this... and recommend "Libro Audio", a wonderful album by Uochi Toki).
And we conclude with THE hit song
It was a massive global success, also because the video is very beautiful and many people have tried to remake it.
Now, maybe we can think about the chorus and how easy it is to sing. But I like to notice all the traditional things that are in this piece.
The voice of Pharrell Williams is entirely blues; it's not even agile, it's a blues countertenor, plain and simple. The track is full of handclaps, which are one of the most retro things there can be. In the background, there is a Hammond-style organ which is also typical of gospel and blues. And as if by chance, there is even a gospel choir.
Blues, gospel, funk—these are all styles and "references" that are now part of the American pop world and which presuppose a "pro" audio rendering and considerable creative ingenuity to make everything modern and successful.
These things aren't done by marketing professionals; they are done by music professionals. It always bothers me deeply to read phrases thrown out like that one about marketing professionals...